A logo is a graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company's name if it has sufficient brand recognition. Taking care of the aesthetics of the tools used is one of the first steps to take to make your brand recognizable. The logo, the prevailing colors, the fonts used, the pay off, the graphics of the promotional material, the web design of the site.
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